PR or public relations would be the more effective means to get media attention for your restaurant. i believe that sometimes print advertising, per se, tend to be blatant selling and customers are not buying it.
PR is tricky. Surprisingly, most of them can be obtained free Others you have to get at a certain fee. The hard part is the correct writing of your press release to convince editors to publish them.
So the first thing you have to do is to know what it is about the restaurant that makes it interesting like a specialty, your unique selling proposition or a promotion. Editors receive loads of press release so you have to try to stand out from all of them.
Second, write an article about the topic you choose. Write something that is printworthy ,not a term paper or opinion letter for the editor. Send them to the editors of the publications you choose. Check out the newspaper's instructions on how to write and send press releases AND FOLLOW IT! The worst you can do is to upset editors with not following instructions.
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