Most season or occasion-based activities or promotions in restaurants have somewhat taken gone extremes. Some very much like everybody's promotions. Like mother's day would always include a special treat for mom or a gift certificate for salon services.
Some have gone extremes to crazy contests and entertainment which have not been thought of previously. Sadly some come out not matching the activity at all. It is one thing to be unique but it is definitely another thing to be weird especially in the food industry.
I have always believed in maximizing a restaurant's profit potential by offering services and promotions that will be complementary to your current offerings. A good idea is to sell merchandise items or gift baskets on special occasions to dining guests in the restaurant itself. You can also extend this some more by offering discounts for hese gift baskets at a specified minimum receipt in the restaurant. So this works both ways for you.
If your a fine dining restaurant, it might not be a good idea unless you're selling premium watches or perfume. Keep in mind though that selling merchandise and special gift baskets in the restaurant should be pushing your brand positively and not hurting your image. Try also to make sure that the items you sell are exclusively sold in your restaurant.
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