When you receive your proposal, you would think, "Is this a ridiculous idea or what?" You might think why should you sell your meals at 50% the price?
When you decide on your deal for any one of them, make sure to remember the following:
Think promotion not revenue. If you sell at anything around half off your price (which is what these websites are asking from restaurants), think of taking back your loss some other way. Even if it converts to volume sales for you instantly, it's still at a less ideal price for you. Treat these deals as promotional tools.
Think about your brand. These applies for any marketing activity. Think about your brand and decide evaluate the deals against it. Ensure that the deals will still be in support of the brand you are taking care of or building.
Read your contracts to the dot and make sure your company maximizes its exposure. Record your sales or other benefits out of these deals so that you have a basis the next time you are approached by another group discount websites.
Ideally, these group discount sites are great for new establishments. For the seasoned ones, they can use the deals to focus on a specific service, dish or improvement.
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