Christmas is probably one of the busiest, if not hte busiest, time of the year for restaurants. People have more extra money for eating out, Christmas parties, reunions, weddings and more parties abound. Have you planned as to what to do this Christmas?
Technically, you should have planned for it last year or at the start of this year. But if you haven't or would like to add to what you have laid out previously, October is the latest time to do it.
There are a lot of things you could do for the Holiday Season. One of the best things to do is have a Christmas menu. Something that is symbolic of the season like christmas-colored cakes and pies, roasted meats, desserts that make you think of Christmas or just anything that you do only during Christmas.
Be careful though about making promotions or discounts available. This is the time when people feel most generous so you don't have to entice them with any discounts. Take advantage of the time to increase your average guest check. Emphasize on your waitstaff how important it is to push your specials or just to suggest sell smartly.
One other thing you should do is make available a Christmas party menu or function package. Since people are into a lot of partying, it would be great to give them an easy way to organize their parties by delivering food packs or having a function area available in your restaurant.
Christmas food baskets, gift certificates or wines will also be a great profit center this Christmas. Give people fabulous gift ideas and they will be loyal to you for a long time.
As I said, October would be the latest month you could lay out these promotions.
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