Events for Restaurants

Most marketing activities today dwell on advertisements and in-store promotions. Personally, I like doing a combination of advertisements, in-store promos and events. Adevrtisements let out the information about your restaurant in places and media that matches your target market. In-store promotions push your average check higher and make good foundation for guest loyalty. Events are the the between-the-line marketing activities that, in my opinion, give more value and substance to your restaurant in the eyes of the consumer.

Events. Why events? Admittedly, most events tend to be expensive, tedious and eats up a lot of manpower time and company resources. But why do restaurants bother having events?

I believe that events, if executed properly, give your restaurants better exposure than advertisements. Longer exposure, media value and the ability to zero in on the essence of your restaurant.

What events can your restaurant do? Let's start with your own occasion: Anniversary. You can also other occasions related to your restaurant. Example, if you serve crabs and there is a National Crab Day, then it sure is a good way to have an event. Other events are occasion-based: Valentines, Christmas, Easter, Thanksgiving and the like. Other events can also be customized according to the objective of your event. If you want to highlight a new service or dish, you can build or conceptualize an event around that service or dish.

When I do events for restaurants, I alwasy stick to my original marketing product mix. Stick to your target market, packaging, place and price.