As I was doing my planning for 2009, it brought me thinking about the potential clients I will approach this year for my restaurant consultancy business.
Most of my potential clients, obviously, are those restaurants who are under some marketing or operational problem. One of the main reasons they are in their situations is the lack of know-how on properly and successfully running a restaurant. You see, the people who own restaurants and hotels in the city where I am from are wealthy people who are knowledgeable in other industries. The hotels and restaurants they put up are their "status symbols" or the outlet of their financial capacity. One other reason is that the people they hire to run their companies are just as inadequately unequipped to run the restaurants.
Most of them depend on the people they hire to make the restaurant succeed which is but normal since they are paying them for the said task. However, it is totally a futile effort since the owners don't know what is the right thing to do so how would they know if their employees are doing it right.
So part of my consultancy is owners with procedures and controls that will let them know if the restaurant is doing great or otherwise and whether their employees are doing their jobs or not.
However, it is totally dependent on owners to take seriously their very important role of knowing the restaurant or foodservice industry well. I would like to think that this the true sign of an owner's desire to make the company succeed and be profitable. When owners, who usually are wealthy and busy with other businesses show interest in knowing how to run a restaurant, no matter how small scale it may seem compared to their other businesses, it is a good start towards making good decisions for the restaurant.
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