THE EVOLUTION OF THE lechon manok (roasted chicken)
It started decades ago with hooded mobile grills that use
charcoal and whose rotisserie grills are being manually turned to evenly roast
the chicken. Now, the technology has caught up with it and we have these
fabulous George Foreman
grills and upscale barbecue
rotisseries of all shapes and sizes.
What am I referring to? Well, it's the roasted chicken
phenomenon.
Chicken, being a very affrodable and allegedly nutritious,
more healthier protein option, has paved the way for food fads that have ranged
from fried to barbecued to even processed foods. It most deserves, in my
opinion, it's being a superstar in fastfood chain menu offerings. It's easy to
cook, tasty and agreeable to most religion-related dietary constrictions.
I remember when I was younger how the then Lechon Manok was
much like the donut of the current generation. It was what moms or dads or
grandparents brought home from work for their kids. Weekends meant having them
for dinner. They were also present in most special occasions from birthdays to
office parties. When it's a potluck party, everyone wanted to bring it to the
party because it was the most convenient. They'd not need to cook or even
order. Lechon Manok stands were practically scattered in major streets and in
most neighborhoods.
Then came out the restaurant brands that featured barbecued
chicken. Mostly charcoal-grilled and mostly letting diners choose between the
quarter of the chicken which has the leg or the wing. The recipes were simple
and the taste loved by many. It was a comfort food of sorts. The dining areas al
fresco and unintimidating. People flock to them for quick, affordable
dinners. Diners thought they were eating healthy too because it was grilled.
Recently, the poultry industry diversified some of their
efforts by making their own grilled or barbecued chicken recipes, putting up
small barbecue kisoks and franchised them out. They scattered these kiosks and
small stalls in every corner and busy neighborhood commercial areas possible,
you practically don't need to look for them.
The business model is a genius idea. Chicken was cheap. The
equipment is very accessible, marinading and precooking were a breeze too. The
space needed for the stores were as small as 6 or 9 square meters. Business
hours only over lunch and over dinner.
The chicken barbecues have become a busy mom's go-to dinner
choice or the emergency dinner potluck dish. It became a craving for pregnant
women and even for women who weren't. Men bought them especially for those who
don't cook, who don't have wives or cooks. It became a student's whole day or
two-day viand.
Moreover, it has brought employment for people who simply
have to watch the rotisserie and sell out the chickens. It has brought meaning
to empty small stalls that were not enough space for internet cafes and
boutiques. On the other hand, it made moms a little lazier than usual. But
then, they can do that once in a while.
In my opinion, for all the reasons that have been said, the
grilled chicken phenomenon has not seen its best years yet. It is thriving now
but there's more to come for it. After all, it tastes like chicken.